Past is Present: A Year Later

An increase in the number of people who have viewed testimony from the Visual History Archive

“Eyes on Testimony” (number of people who view testimony across all channels per year) increased from 3.6 million in 2014 to 15 million in 2015

 

Snapshot of Our Media Outreach

 
  • Auschwitz: The Past is Present was covered by top news outlets around the world including Los Angeles Times, Associated Press, New York Times, USC News, Jewish Journal, Huffington Post, Daily Mail, Variety and more. Since then, USC Shoah Foundation has been featured in The Hollywood Reporter, Fox News, Yahoo!, Today, and outlets in China and Armenia.

  • Over the past year, USC Shoah Foundation has gained 3,000 Facebook friends, 2,000 Twitter followers and 2,300 YouTube subscribers. The Institute’s website received 260,000 more visitors in 2015 than the previous year.

  • One Day in Auschwitz, featuring survivor Kitty Hart-Moxon, documentary aired around the world via Discovery Communications on January 26, 2015, in conjunction with Schindler’s List, with an estimated audience of 10 million, with subsequent presentations of the documentary on Comcast and Showtime.

  • Trailer for One Day in Auschwitz ran January 20-27, 2015 on Starbucks Digital Network, netting 4.9 million impressions.

  • CNN broadcast Voices of Auschwitz aired January 28, 2015 and netted 3 million views broadcast and online.

  • Discovery Education with USC Shoah Foundation presented the live online broadcast Auschwitz: The Past is Present Virtual Experience, a conversation with Junior Interns, teacher Karen Wells, and survivor Paula Lebovics about their experiences. The event hashtag #pastispresent trended during the live broadcast with over 6 million impressions.

  • The Google Cultural Institute exhibit 70 Stories of Auschwitz was the second most-viewed exhibit on the site in 2015.

  • The 15-minute documentary “Auschwitz,” produced by Steven Spielberg and narrated by Meryl Streep, screened during the commemoration and reached half a billion people.

“The trip to Poland with one hundred survivors was very special because I know in my mind it will never happen again. It’s sad in a way, but I cherish the memories.”

– Paula Lebovics, Holocaust Survivor