Social Media Coordinator (Fixed-Term)
Job Description
The Social Media Coordinator will work closely with social media, marketing and program content to oversee the implementation of the USCSF social media campaigns that align with our upcoming programs and strategic initiatives. The Coordinator’s role is to connect with followers, optimize social media accounts and administer polls and/or surveys. They will be responsible for writing post captions, taking photos and creating other content for social media platforms with the supervision of the Communications Manager.
Responsibilities
- Under the supervision of the Communications Manager, design and implement social media strategy to align with business goals
- Perform research on current benchmark trends and audience preferences
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- In addition, the successful candidate must demonstrate, through ideas, words and actions, a strong commitment to USC’s Unifying Values of integrity, excellence, diversity, equity and inclusion, well-being, open communication and accountability.
Qualifications
- Minimum Education: Bachelor's Degree
Combined experience/education as substitute for minimum education
- Minimum Experience: 2 Years in Field of Expertise
Combined education/experience as substitute for minimum experience
- Preferred Experience: 3 Years
- Field of Expertise: Public relations, communications, journalism or related field with supervisory experience.
- Other Skills: Communication -- written and oral skills; Conceptualization and design; Creative writing and editing; Graphic design; Interviewing; Knowledge of applicable laws/policies/principles/etc.; Networking; Problem identification and resolution; Project management; Public relations; Public speaking/presentations; Research; Scheduling
The hourly rate range for this position is $31.80 - $32.96. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.