Kate Canada Obregon, PhD

Kate is an alumni of the USC Dornsife School of Letters Arts and Sciences where she earned her PhD in Political Science. While completing her studies, Kate was a researcher and teaching assistant in the departments of Political Science and Gender Studies. Kate was also an instructor in the Thematic Option writing program.

After graduation, Kate joined Oishii Creative as a research analyst where she was tasked with distilling consumer, economic data, and industry analysis for clients in the entertainment video games, cable television, media, and technology industries. Kate’s responsibilities at Oishii expanded into the co-management of the creative and strategy teams overseeing the ideation, production, and launch of creative  services including: commercials; brand and identity visual systems; video promotional packages; on-air graphics and UI systems; print and collateral materials; strategic communications and presentations; board and investor pitch decks; up front packages; messaging and editorial toolkits; digital marketing systems; editorial and social media content calendars; social media listening tools; and custom enterprise web sites and content management systems.

Kate also co-launched Oishii Labs, a consulting services providing ideation services for clients seeking market and brand growth and industry competitive advantage.

Along with client side deliverables, Kate led Oishii’s external marketing, media relations, and news teams. During Kate’s tenure, the Oishii teams won multiple industry awards for creativity and innovation and were featured as ‘Brand Experts’ on CNBC. Kate also regularly conducted workshops and presentations for clients and external audiences, including Google Ad Sales teams, on best practices for organizing creative teams for innovation and growth.

At Claremont McKenna College, Kate was tapped to lead the front and back end transformations for the college's multiple web sites, applications, and digital products. These projects included new web sites for admission, strategic microsites, campaigns sites, and faculty research institutes platforms and sites. Collaborating with key leadership teams across the campus, Kate successfully designed, scaled, and launched the new systems and products deploying global teams of designers, user experience researchers, developers, and software engineers organizing and streamlining the college user experience.