Kate Canada Obregon, Ph.D. is the USC Shoah Foundation's Director of Marketing and Communications. Before this role, she served as a Managing Partner at Oishii Creative, a creative and brand strategy firm working with companies such as EA Games, FOX, NBC-Universal, NFL Network, Scripps Media, Disney, and Discovery. Kate and her team at Oishii Creative received Emmy nominations and several television and digital awards for their innovative advertising and marketing campaigns. Kate also co-launched Oishii Labs, a consulting service providing ideation services for clients in technology, higher education, and financial services seeking market and brand growth and industry competitive advantage.