Sam Gregory is Program Director of WITNESS. Sam’s current work focuses on the threats and opportunities as emerging technologies such as AI intersect with disinformation, media manipulation, and rising authoritarianism. An expert on new forms of misinformation and disinformation as well as innovations in preserving trust and authenticity in audiovisual witnessing, he leads WITNESS' global 'Prepare, Don’t Panic’ work on emerging threats such as deepfakes (wit.to/Synthetic-Media-Deepfakes) and emerging solutions such as authenticity infrastructure as well as on new opportunities such as livestreamed and co-present storytelling for action and broader, more impactful smartphone witnessing for human rights.

A former Young Global Leader of the World Economic Forum (YGL 2012-17), he is on the Technology Advisory Board of the ICC, co-chaired the Partnership on AI’s Expert Group on AI and the Media and previously taught at the Harvard Kennedy School on using visual, participatory and social media for human rights. Quoted widely in major media, he has spoken at Davos and the White House, and publishes frequently in academic journals. He was the lead editor on ‘Video for Change: A Guide for Advocacy and Activism’.

WITNESS (www.witness.org) helps people use video and technology to defend human rights. Founded after the Rodney King incident, WITNESS has more than 25 years of experience in 100+ countries, supporting critical uses of video to secure accountability, reaching millions of people with skills and tools, engaging technology giants on how their technology makes a difference, and maximizing civic participation via visual and social media.